Our Story

Rooie and Friends is a modern children’s brand rooted in motion.
Inspired by city life and the rhythm of childhood, our collections are designed with intention — playful yet refined, bold yet effortless.

Rooie was inspired by a spirited red-headed girl with a sense of curiosity and adventure. She sees the world as something to explore — not observe.

Our pieces are made for real life — movement, play, and everything in between. Crafted with high-quality materials, they are built to last and designed to be lived in.

Rooie is the spirit of curiosity.
The friends are everyone who joins the journey.

Together, they are always chasing what’s next.